Meet the Grower
Profiles from across Merino country—stories of place, practice and pride.
#thankawoolgrower
Thank a Wool Grower
An evolving campaign to celebrate the people, places and care behind Australian Merino knitwear. Discover grower stories, the journey from fibre to garment, and ways to get involved—all in one place.
Gratitude for Growers
Every piece begins with dedication—care for land and animals, knowledge shared across generations, and pride in quality.
Craft and Care
Skilled shearing and careful classing protect fibre characteristics that you’ll feel in the finished knit.
Land and Legacy
Unique Australian environments support healthy flocks and fine fibre.
Fibre Fineness
Merino offers natural softness, breathability and comfort across seasons.
Trusted Quality
Traceability and standards uphold confidence from farm to finished knit.
From Fibre to Fashion
Responsible making turns yarn into pieces designed to last and be loved.
Garments to Treasure
Made with integrity and connected to the growers who make it possible.
“Behind every knit is a grower, a story, and a commitment to quality.”
Gazette: Stories & Updates
This is the home for ongoing stories, product journeys and campaign updates. Scan the swing-tag QR to return here anytime.
From Fibre to Knit
A closer look at the steps that keep softness and durability in every garment.
Care & Longevity
Simple tips for wearing, washing and storing to make pieces last.