Meet the Grower
Profiles from across Merino country—stories of place, practice and pride.
Fields Gazette
Thank a Wool Grower
An evolving campaign to celebrate the people, places and care behind Australian Merino knitwear. Discover grower stories, the journey from fibre to garment, and ways to get involved—all in one place.
Gratitude for Growers
Every piece begins with dedication—care for land and animals, knowledge shared across generations, and pride in quality.
Craft and Care
Skilled shearing and careful classing protect fibre characteristics that you’ll feel in the finished knit.
Land and Legacy
Unique Australian environments support healthy flocks and fine fibre.
Fibre Fineness
Merino offers natural softness, breathability and comfort across seasons.
Trusted Quality
Traceability and standards uphold confidence from farm to finished knit.
From Fibre to Fashion
Responsible making turns yarn into pieces designed to last and be loved.
Garments to Treasure
Made with integrity and connected to the growers who make it possible.
“Behind every knit is a grower, a story, and a commitment to quality.”
Gazette: Stories & Updates
This is the home for ongoing stories, product journeys and campaign updates. Scan the swing-tag QR to return here anytime.
From Fibre to Knit
A closer look at the steps that keep softness and durability in every garment.
Care & Longevity
Simple tips for wearing, washing and storing to make pieces last.
Celebrating Women & Family This Mother’s Day
As we celebrate Mother’s Day today, Fields honours the remarkable women who inspire us—every season, every collection.
This year, our ambassador is Naomi Elliott, @thenaomidiaries_ , embodying the warmth and spirit of family that define our brand.
Editorial Note
Shot on location with family, friends, and the Fields team—because the best knitwear lives in real moments.
Family Heritage in Every Stitch
Nestled in Victoria’s western district, Naomi and her family reflect what Fields stands for: commitment to family, quality, and tradition.
Our AW25 campaign was captured at Pretty Pine Farm, owned by the Smith family. With Naomi’s parents, Darren and Kerry, and the Elliott family alongside us, the shoot distilled the essence of our knitwear—enduring, authentic, beautifully lived-in.
Celebrate with Us
Embrace the spirit of the day with our new collection—pieces crafted to feel cherished, designed to endure.
“Fields is a family story—owned by the Feldman family and proudly partnered with the Elliott family for over 25 years.”
Choosing Fields means supporting a small, family-operated business that values quality and relationships in equal measure.
Meet MTF: The Modern Textile Foundation Behind Our Bestsellers
From sleek silhouettes to everyday staples, the MTF range reflects our dedication to versatile, quality knitwear—shaping the future of Fields.
Behind the W2025 Collection: A Winter Story in Three Textures
Go inside the studio to explore fabrics, palettes, and mood—how the concept took shape long before release.
From Our Archives: A Knitwear Journey Since the 1950s
Step into our time capsule. The silhouettes and signatures that defined decades—and continue to inform today.
Warehouse Finds: Rare Stock, Timeless Style
As part of our relaunch, we’re opening the archive. Limited pieces—once gone, gone for good.
Fields Styling Notes: Layering for Warmth & Elegance
Our knitwear is a canvas. Explore styling across seasons and generations with ease and intention.